Doki hereby grants to Distributor a limited, nonexclusive, non-transferable license, effective during the Term, to utilize the Doki Trademarks solely in connection with Distributor’s activities hereunder and in accordance with the provisions of this Agreement and any usage guidelines that may be provided by Doki from time to time. Distributor acknowledges that Doki is the owner of all Doki Trademarks, whether registered or unregistered, and that Distributor is hereby authorized to use the Doki Trademarks pursuant to the terms and conditions set forth herein. Distributor acknowledges that Doki is entitled to all of the rights in the Doki Trademarks, as well as any goodwill associated therewith, including the sole and exclusive right to register said trademarks in the Territory and elsewhere throughout the world, and shall assist Doki in so doing at Doki’s expense. For purposes hereof, the term “Doki Trademarks” shall mean the trademarks, trade names, service marks, logos or distinctive brand elements that appear from time to time on or in connection with the identification, promotion, sale and marketing of the Doki Products or that are otherwise provided or made available to Distributor by Doki and are protected under copyright law or as to which Doki has established trademark or trade dress rights and any modifications to the foregoing that may be created by Doki during the Term, as well as all web domain names comprising or incorporating such trademarks. Distributor agrees never to contest, deny or dispute the validity of the Doki Trademarks or the title of Doki therein or to encourage or assist others in doing so; and never to take any action of any kind inconsistent with the holding of all such trademark rights by Doki. Distributor further agrees never to register, attempt to register, license, otherwise use or claim any rights in any Doki Trademark or name, or any trademark or name similar thereto; or to register, attempt to register, license, otherwise use or claim any rights in any Doki Trademark or name, or any trademark or name similar thereto (either in English or as translated into any other language) and that it shall assign, or cause its affiliates to assign, any already existing registrations, applications, and rights any of them may have in any such materials to Doki. Distributor shall never use the Doki Trademarks as part of its trade, business or corporatename. Distributor shall not use any Doki Trademarks, registered or unregistered, on its stationery (ie. letterheads, envelopes) or elsewhere unless authorized to do so in writing by Doki. Should Distributor wish to use the Doki Trademarks on its stationery, as part of its trade name, or in any other manner whatsoever, Distributor shall submit to Doki, in writing and in advance, a proposal for such use, and if Doki does not provide specific written approval of such proposal, the proposed use shall be deemed disapproved and shall not be used by Distributor. Upon expiration or termination of this Agreement for any reason whatsoever, any and all rights to display the Doki Trademarks shall cease and Distributor shall refrain from displaying the Doki Trademarks in its sales literature and advertising and on any goods sold by Distributor except as originally affixed by Doki.